Frame 117 · Metarch
YouTube Fundamentals
Most YouTube advice is a method that worked for one channel, that people then try to sell you as a solution for all channels. It's never that simple. Metarch is built by a founder with over 10 years on YouTube, and along with his co-founder, have successfully launched and run channels in 10 different niches and formats.
These are the fundamentals you need to know before you begin your journey! Welcome to Metarch and Frame 117.
115M+Views generated
450K+Subscribers grown
11Channels built
$1.1M+Generated
Start here
Five questions, answered
01
How to find a YouTube niche
A niche is not a topic. It is an audience with money and attention attached, and the way you find one is by looking at what is already working rather than at what you feel like making.
Research
02
Faceless, automation, AI or creator led
Four ways to run a channel, and they are not four flavours of the same thing. Each has a different cost, a different ceiling and a different reason it fails.
Channel type
03
How to spot a YouTube outlier
A video that beat its own channel is the only honest signal on the platform. Here is how to tell one from a video that simply arrived on a big channel.
Outliers
04
How to track competitors on YouTube
Watching a competitor's channel page tells you what they uploaded. It does not tell you what worked. The difference is the whole job.
Competitors
05
What a normal view count looks like
Nobody publishes this, so everybody guesses. What counts as a good day depends entirely on the size of the channel it happened to.
Benchmarks
The words, defined
Glossary · 5 terms
·
What is a YouTube outlier?
A video that received significantly more views than the rest of the channel usually does.
Definition
·
What is the ZYRA Score?
Metarch's own outlier score. It runs 0 to 100, and this is how rare each band is.
Definition
·
What is an authority channel?
The dominant channels in a niche. Your guide of what already works.
Definition
·
What is a breakthrough channel?
Smaller channels pulling far more views than their size would suggest.
Definition
·
What is a YouTube niche?
Not just a topic. An economic market of attention.
Definition