What is the ZYRA Score?
The ZYRA Score is Metarch's outlier score, and it is the one to read first. It runs 0 to 100. A lot of views does not mean it's an outlier, and it's also more than subscriber score or an average score.
How the score is built
It's also more than subscriber score or an average score. For Metarch, it is summarized in this relationship with three questions:
Rarity
Yes, this is a much simpler version of the long formula... but simply put it means this:
The three questions it answers
Question 01. Is the video rare for your channel? Did it surpass your performance by a great amount based upon how frequently you upload?
Question 02. Is it remarkable on YouTube? Did it gain views that spread far across the platform into many different audiences?
Question 03. Was it big for your audience? Subscribers aren't your audience. Your view floor and returning audience based on typical performance, are.
The three coefficients above are shown as symbols on purpose. The constants behind them are proprietary and are not published.
What the number means
Every share below is a share of outliers, not of all videos on YouTube. Each one is a video that already passed the 11 Gates of Admission to get into the vault.
| Band | ZYRA | Share | Reading |
|---|---|---|---|
| Hyper | 100+ | 1.0% | One in a hundred outliers. The scale runs past 100 on purpose, so this tier can only exist above it. |
| Ultra | 90 to 100 | 4.7% | One in twenty-one outliers. |
| Mega | 80 to 90 | 12.7% | One in eight outliers. |
| Super | 60 to 80 | 25.1% | One in four outliers. |
| Normal | 35 to 60 | 30.5% | The honest middle. An ordinary video on an extraordinary channel lands here, and that is the correct reading. |
| Chalk | under 35 | 26.1% | In the vault, but small. Unremarkable for the channel, and below its own subscriber count. |
How it differs from other outlier scores
Ultimately, you do not grow faster by chasing numbers that were never true, and that mislead you on what your competitors are doing.
| Other tools | Metarch |
|---|---|
| An average that includes the extreme outliers, which misleads you on the true health of a channel. | Compared to the performance around it and before it. |
| An average that includes videos released afterwards. | Scored against the channel as it was on the day the video published. |
| Scored against the channel as it is today, not as it was. | On a baseline that moves with how often that channel uploads. Long form, Shorts and Streams never mix data. |
All of it behind an 11 rule Gate that keeps the vault free of noise. The gates themselves are proprietary and are not published.
ZYRA does not replace the other two scores
But we also include AVG and Subscriber outlier scores so you can get the full picture. ZYRA does not replace them, it just has a much better and more accurate context. Ultimately, use the numbers you value the most, and gain the data you trust. It's all up to you.