Built by creators responsible for 115M+ views and 450K+ subscribers grown
Metarch is the YouTube research, ideation, and production tracking system that takes 55% off the time you spend scaling. Your channels, and every client you strategize for, grow faster from one place.
The only tool you need to grow on YouTube
Every tool you already pay for is good at one thing, and Metarch is better at each of them. One finds outliers, one holds your ideation strategy, one shows your analytics. None of them continue helping you make the best decisions based upon that idea once it's released.
No other tool can be the only one you use to run your YouTube business.
Move an outlier between tools and it arrives stripped of the data that made it an outlier, because that data belongs to WHEN it was released.
Metarch keeps the numbers attached to the idea the whole way through, so your views, your engaged views and every repackage are measured day by day against the thing that inspired them.
Most outlier tools convince you by having high volume. They index everything, score it once, and hand you a wall of noise. You spend the morning scrolling past clickbait, low-quality videos, spam channels, and irrelevant topics all to reach the one thing in your niche - which is the exact opposite of growing quickly.
Boutique, not bulk. Hundreds of thousands of videos (and more added every day) assessed. Only what survives Metarch's proprietary ZYRA outlier score, and the 11 Gates of Admission that verify a video is an outlier, will reveal themselves in the Outlier Vault. But, you can add ANY video and channel to your personal Discovery and create your OWN mini Outlier Vault just for your channel and niche.
In all cases organized by niche, release dates, views, and more. Add any video to your Channel Discovery, Individual Ideas, or Watchlists.
Low friction and easy to use: one click to get anywhere and everywhere.
Track your competitors, see the strongest keywords, and ideate with all the data you'll ever need. All without leaving Metarch.
You do not grow faster by having 346 tabs and manually checking recent uploads, trending formats, and what's performing. You grow faster by opening a tool and having relevant information presented directly.
It's also more than subscriber score or an average score. For Metarch, it is summarized in this relationship with three questions:
Did it surpass your performance by a great amount based upon how frequently you upload?
Did it gain views that spread far across the platform into many different audiences?
Subscribers aren't your audience. Your view floor and returning audience based on typical performance... are.
Outliers also should be compared to the performance around them and before them. Not an average taken including extreme outliers that mislead you on the true health of a channel, or including videos released afterwards. (Yes, other tools do exactly this.)
ZYRA scores three ways, each against the channel as it was on the day the video published, on a baseline that moves with how often that channel uploads. Long form, Shorts, and Streams never mix data either. But the score isn't enough... it is then compared to its AVERAGE outlier score (correctly measured) and its subscriber score (estimated as accurately as possible with YouTube's limited data). All this combined into an 11 rule Gate to keep the Outlier Vault free from noise and slop.
Ultimately, you do not grow faster by chasing numbers that were never true, and that mislead you on what your competitors are doing.
An outlier is not the idea, it's the clue.
Finding the video that worked is the easy half. The hard half is working out why it worked and what part of it can be used to satisfy your audience.
Keywords. The title words actually carrying outliers across your own niche, or across every outlier in Metarch.
Nichefinder. Use the same data and formats from outliers to find a new gap for a new channel. Add to your portfolio before someone else takes the opportunity.
Ideation. From title to thumbnail, organize your thoughts perfectly, and push a banger into production.
Better ideas to grow faster, because you'll never miss out on data again.
A 2.1 million outlier on a new channel with ×348 its subscriber count. All by tracking a competitor channel, and outcompeting it with superior ideation. Using Metarch's principles grew a highly stable audience in a competitive market.
An increase in RPM is not just based on better scriptwriting and storytelling, it's making sure the idea and packaging fit perfectly with them. When you do that and you get more views from better strategy? Your YouTube channel becomes a proper business.
A brand-new channel in a completely new niche, doing 200× its audience on its first release. Why? Understanding the Rap Niche perfectly through rigorous competitor research and understanding of KEYWORDS. All accessible via your Channel Discovery. This is achievable for any niche.
Basically we ideated this for him based upon deep niche research and using virality outside of YouTube to merge with trending thumbnail formats.
Production is tracked, so you do not forget. The Idea Release Board stores the video from idea to live to repackaging, your team can see it, and it tracks views AND engaged views so you can make informed decisions.
A channel grows faster when you have all the information in real time, and can trust it.
You need to know what videos to make next, how to track your immediate competitors, and plan your long-term strategy. Your audience evolves over time, so you should as well. You can only do that by monitoring recent releases and outliers and staying on top of the niche/market. Start free or upgrade to use the Outlier Vault.
The ONLY place where every channel is scored the same way, so you can see which one is actually growing. Keep all competitors specific to each channel and be updated daily about recent releases, your upcoming schedule, and give your team access to track production and strategy.
Research, ideation, P&L, splits for partners, and deliverables per client. Plus a free invite for up to 5 clients (with the ability to add more). Strategist Command lets you get an accurate assessment for your finances and YouTube performance.
Start free, try it out, and upgrade the moment you want to seriously grow all of your channels. Of course, cancel anytime.
If you run other people's channels, this is not a research subscription. It is the place the business lives: every client channel, every deliverable, every split and every dollar, besides the results that justify your retainer.
Your strategy business grows as fast as the channels you grow for other people.
One portfolio. Client and personal channels together, month over month and year over year, with finances tracked in the same view.
Clients come in free. Invite each one into their own account so they see the research on their own channel. They get Pro features you would otherwise have to share with them in screenshots and messy docs.
Metarch does not upload for you. What it does is put meaningful data in front of you and take 55%+ of the work out of getting it there. Better decisions, made faster, are the only thing that has ever grown a YouTube channel. That has worked for ten years across our own channels, and for every client we have strategized for.
Engaged views changed what a view even means, and every dashboard you own now reports a different number for the same video. If you cannot see what is truly working on your own channel, you cannot decide what to make next. Which is what Metarch is for.
Your videos are tracked over time, not frozen at one snapshot, so you see the shape of a release instead of a single day's screenshot.
Real RPM, beside real retention, so the revenue lines up with the video that actually earned it.
Your whole channel's health, month over month, in the same place as the research that fuels it.
Meaningful data, one place, better decisions. That is the entire product, and it is why channels on Metarch are primed to grow faster than anywhere else.
If your question is not here, mail creative@frame117.com and we'll get back to you.
The only tool you need to grow your views and revenue faster.
Metarch is built for YouTube.
→Get started nowMetarch is a product of Frame 117 ("Frame 117", "we", "us"), operating from Belgium. These terms govern your use of Metarch at metarch.io and everything in it. By creating an account you accept them.
You sign in with a Google account, or with an email address and password. You are responsible for keeping that account secure and for everything done under yours. One account per person. Don't share logins. We can suspend an account being used to abuse the service, resell access, or break these terms.
Metarch is a research and planning tool. It reads public YouTube data, scores it, and gives you somewhere to plan against it. It never publishes, uploads, edits or deletes anything on your YouTube channel. Our access to Google is read-only and always has been.
Metarch uses YouTube API Services. By using Metarch you agree to be bound by the YouTube Terms of Service, and you acknowledge the Google Privacy Policy. You can revoke Metarch's access to your Google data at any time at myaccount.google.com/permissions.
YouTube API quota is finite and shared. Automated scraping of Metarch, reselling or redistributing raw data pulled through it, or driving it with third-party bots is not permitted. Unusual load may be throttled. We will tell you before we throttle you unless the load is causing an outage.
Your ideas, notes, uploaded thumbnails, channel lists, watchlists and Strategist figures belong to you. We store them only to run the service. We do not sell them, publish them, or use them to train machine-learning models. Delete your account and they go. See the Privacy Policy for how and when.
The outlier scoring models, the median / average / subscriber score methodology, the vault index, the niche models, the interface and the code are ours and are protected by copyright. You may use the output inside your own business. You may not copy, resell, sublicense or redistribute the product or its data sets.
Metarch is analysis, not a promise. Nothing in the product or on this site is a guarantee of views, subscribers, revenue or growth. Public YouTube data is imperfect: it can be delayed, revised, incomplete or withdrawn by the platform, and our scores inherit those limits. Every decision you make with it is yours.
We aim to keep Metarch running and will not pretend to promise uninterrupted service. Features can be added, changed or retired. If we retire a paid feature during a period you have paid for, we will credit the remainder of that period against your next renewal.
To the fullest extent the law allows, our total liability to you under any circumstances is limited to the amount you paid us in the twelve months before the claim. We are not liable for lost revenue, lost opportunity, lost data caused by third-party platforms, or any indirect or consequential loss. Nothing in these terms limits liability that cannot be limited by law, including liability for fraud, death or personal injury, or your rights under Belgian and EU consumer law.
You can close your account at any time. We can end an account for serious or repeated breach of these terms, giving you notice and a chance to fix it unless the breach is fraud or an attack on the service. If we end your account without cause, we refund the unused part of the period.
These terms are governed by the laws of Belgium and disputes fall under Belgian jurisdiction. If you are a consumer resident elsewhere in the EU, you keep the mandatory protections of your own country's law. EU consumers can also use the EU Online Dispute Resolution platform.
We update the date at the top when they change. Material changes are emailed to registered users before they take effect.
Frame 117 operates Metarch at metarch.io. For the purposes of the GDPR, the data controller is Frame 117, Virkayu Creative S.R.L, Boulevard de France, 9, 1420 Braine-l'Alleud, Belgium, reachable at creative@frame117.com.
Performance of our contract with you (running the account you signed up for), your consent (the Google scopes, which you can withdraw at any time), our legitimate interest in keeping the service secure, and legal obligation (invoices and tax records).
To run the service, compute outlier scores, keep you signed in, bill you, answer your support messages, and detect abuse. That is the whole list. We do not advertise, we do not sell data, we do not share it with third parties for their marketing, and we do not use your data or your Google data to train machine-learning models.
Metarch uses YouTube API Services. By using Metarch you are also agreeing to the YouTube Terms of Service. Google's own handling of any personal data you provide to it is described in the Google Privacy Policy.
Metarch does not allow any third party to serve content or advertisements inside the product, and carries no advertising of any kind.
Metarch's use and transfer of information received from Google APIs to any other app will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
Each is bound by its own data processing terms. Where data leaves the EEA it does so under the European Commission's Standard Contractual Clauses.
You have the right to access your data, correct it, delete it, restrict or object to processing, and receive a portable copy. For any question or complaint about how Metarch handles your data, including anything on this page, email creative@frame117.com and we will answer within 30 days. You also have the right to complain to the Belgian Data Protection Authority, the Gegevensbeschermingsautoriteit.
Metarch uses no advertising or tracking cookies and runs no third-party analytics on the app. A single session token is kept in your browser's local storage; it is strictly necessary to keep you signed in and is removed when you sign out.
Metarch is not intended for anyone under 16. We do not knowingly collect data from children.
We update the date at the top. Material changes are emailed to registered users before they take effect.
Metarch is a research tool with a database attached. The moment you sign in you have it, and that cannot be undone, so payments are not refundable. Read the FAQ and the plan limits before you buy, and start on the free plan if you are not sure.
Cancel any time from your account, in two clicks, no email required, from the profile dropdown at the top right. You keep full access until the end of the period you have paid for. Cancelling stops the next charge. It does not delete your account or your data, and you can ask us to do that separately.
If you move to a higher tier we subtract what you have already paid for the current period, so nothing is lost.
The free plan costs nothing, so there is nothing to refund. Delete the account whenever you want.
Email us first. Nearly everything is faster to fix directly, and an open chargeback suspends the account until the bank closes it.
Information required under Belgian law and the EU E-Commerce Directive.
Frame 117 and Metarch are both trading names of Virkayu Creative S.R.L. This imprint covers both.
Kai Jörgsen Väss, at the address above.
Gegevensbeschermingsautoriteit / Autorité de protection des données, Drukpersstraat 35, 1000 Brussels, Belgium: gegevensbeschermingsautoriteit.be
The European Commission provides a platform for online dispute resolution at ec.europa.eu/consumers/odr. We are not obliged and not willing to take part in dispute resolution proceedings before a consumer arbitration board.
Metarch, the Metarch scoring models and all interface design are © Frame 117. 117 and Metarch are trademarks of Kai Jörgsen Väss and Andrew Mackay. All rights reserved.
YouTube and the YouTube logo are trademarks of Google LLC. Metarch is not affiliated with, endorsed by, or sponsored by Google or YouTube. Metarch uses YouTube API Services.